Why might a speaker choose to use visual aids in a presentation?

A speaker might choose to use visual aids in a presentation primarily to provide additional context and aid comprehension, which enhances the audience's understanding of the material being discussed. Visual aids can help clarify complex information, illustrate key points, and engage the audience's attention in a more dynamic way. By presenting information visually, speakers can create a clearer mental image and reinforce their verbal message, making it easier for the audience to retain the information being shared.

Utilizing visual aids effectively can transform abstract ideas into concrete examples, making the content more relatable and memorable. When designed well, they complement the spoken word and can significantly improve the overall effectiveness of the presentation. This enhances the audience's experience and enables them to follow along more easily, leading to better engagement and retention of the information presented.