Why is it beneficial to use stories or anecdotes during a speech?

Using stories or anecdotes in a speech is beneficial because they create a personal connection between the speaker and the audience. When a speaker shares a relatable or emotional story, it helps the audience engage more deeply with the content. Stories can evoke empathy, allowing listeners to see the speaker's perspective and experiences, making the message resonate on a personal level. This connection can enhance audience engagement, retention of information, and overall impact, as people are generally more influenced by narratives that evoke feelings and personal reflections than by abstract data or arguments alone.

In contrast to this correct answer, while humor can be an effective tool in speeches, it is not the primary benefit of storytelling. Lengthening a speech can detract from its impact, as audiences often appreciate concise and focused presentations. Similarly, distracting the audience from complex arguments does not contribute to effective communication; rather, it can confuse or disengage listeners, undermining the purpose of the speech.