Which fallacy emphasizes the fear of missing out as a persuasive tactic?

The bandwagon fallacy emphasizes the fear of missing out by suggesting that one should adopt a belief or action because it is popular or widely accepted. This persuasive tactic plays on social pressure and the desire for inclusion, implying that individuals should follow the crowd to avoid being left behind or missing an opportunity. It taps into the human tendency to conform to group behavior, suggesting that if many people are doing something, it must be the right choice.

This tactic can often be seen in marketing campaigns where products are advertised as being the "must-have" item, leading consumers to feel they are missing out if they don't participate in the trend. The effectiveness of this fallacy lies in its ability to evoke emotional responses related to belonging and societal approval.