What does "ethos" refer to in speech making?

"Ethos" refers to the credibility and ethical appeal of the speaker. In the context of public speaking, a speaker's ethos is pivotal because it influences how the audience perceives their authority and trustworthiness on a given subject. When a speaker effectively establishes their ethos, they build rapport and connection with the audience, making it more likely that listeners will accept their arguments and messages.

A speaker can enhance their ethos through various means, such as demonstrating expertise, sharing relevant experiences, or displaying honesty and integrity. For example, a speaker with a strong background in a specific field will usually be seen as more credible when discussing related topics. This concept is rooted in Aristotle's rhetorical appeals, which emphasize the importance of ethos alongside logos (logical reasoning) and pathos (emotional appeal). Thus, the correct understanding of ethos reinforces the importance of a speaker's character and reputation in persuading audiences successfully.