Which technique is commonly used to build rapport with an audience?

Engaging in small talk before the speech starts is a highly effective technique for building rapport with an audience. This informal interaction serves to break the ice, allowing the speaker to connect with the audience on a more personal level. Small talk helps establish a friendly atmosphere, making audience members feel more at ease and more receptive to the message that will be presented. It can be as simple as commenting on the weather, sharing a light anecdote, or asking the audience about their experiences related to the speech topic.

In contrast, using technical jargon can create a barrier between the speaker and the audience, making it harder for individuals to follow along and connect. Avoiding eye contact generally creates a sense of disconnection and can make the audience feel ignored or unimportant. Sticking rigidly to a script can also hinder engagement; it may prevent the speaker from responding dynamically to audience reactions or adapting to the mood of the room, which can be crucial for building rapport.