What does an appeal in communication typically involve?

An appeal in communication typically involves a request made to influence someone. This is central to the purpose of effective communication, where the speaker intends to persuade the audience or prompt a response. Appeals aim to connect with the audience's emotions, values, and beliefs, creating a compelling case for action or agreement. This can be seen in various forms of communication, including speeches, advertisements, and persuasive writing, where the communicator seeks to engage the audience on a deeper level to elicit a specific reaction or change in behavior.